The past month has been exciting for Australian football fans, with two new groundbreaking media deals set to improve how they engage with the sport.
Football Australia and Paramount Australia recently agreed a multi-year broadcasting agreement, while the Australian Professional Leagues (APL) have appointed JAM TV and EMG/Gravity Media as their new production partners.
Paramount set to Showcase the National Teams
Paramount Australia will be the exclusive home to over 100 international matches featuring the Australian national football teams for the next four years.
At least 50 games will be available on free-to-air television through Network 10. This coverage means the majority of Australian households can watch the action.
Football Australia’s Chief Executive Officer, James Johnson, said: “Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football.
“These rights are integral to our strategy to secure a transformative broadcast deal that we anticipate will set new benchmarks in the valuation of football media rights in Australia.
“Bringing as much national team content as possible to a multi-platform partner was a key objective from a fan’s perspective, and we are thrilled to achieve this.”
The APL Acquires New Production Partners
JAM TV and EMG/Gravity Media will become new production partners to the APL. They will produce all A-League matches for the next two seasons.
This partnership ensures fans can enjoy high-quality match production and get more content from Australia’s top-flight club competitions.
JAM TV is an experienced player in the sports production scene in Australia. They produce over 300 live broadcasts yearly for different sports.
EMG/Gravity Media is an international media outfit that has turned its attention to Australian football and promises to deliver premium broadcast production.
A-Leagues commissioner, Nick Garcia, said: “This is a highly credentialed combination between one of Australiaʼs most proven creative sports production enterprises in JAM TV and the global football powerhouse of EMG/Gravity Media.
“Along with the production of over 320 A-Leagues games through the seasons, this partnership also gives the league and our clubs more content to engage fans and showcase the great stories of our game.”
Boosting Engagement in Australian Football Through Betting
These exciting broadcast and production deals will significantly increase betting activity on Australian football matches at club and international level.
With free-to-air and streaming platforms airing more matches, bettors will have an increased number of opportunities to wager on the sport.
Australia has recorded massive growth in its sports betting sector over the past few years thanks to having more access to live sports.
The increased visibility of club and international football is guaranteed to be an enticing proposition for sportsbook operators in Australia.
Bookmakers will capitalise on the growing interest by expanding their offerings in elements such as multi bets, which are hugely popular with Aussie punters.
Many bettors use comparison platforms such as BettingTop10 Australia to find reliable multi bet tips to better inform their wagering decisions.
Increased and improved coverage of Australia will only serve to ramp up the demand for expert insights of this nature over the next few years.
The two deals include women’s football as part of the agreements, meaning their sport will get just as much visibility as their male counterparts.
This is massive news for the women’s version of the game in Australia, and should help to inspire a new generation of players in the future.
Betting activity will also likely increase, which may persuade operators in the sector to provide sponsorship for women’s football in Australia.
However, the betting industry has a difficult relationship with men’s football in Australia, and this may manifest itself in the women’s game.
