The e-commerce industry is booming more than ever, with competition among brands and companies getting tighter. The need to rank highly in search engine results pages (SERPs) is higher than ever, given how it contributes to your website’s success and longevity. Shopify is filled with old and new products and services with a little twist to them, hoping to reel in more potential customers than the next brand. Many of them employ SEO services to boost their online presence and push through the complexities of SEO, and maybe it’s about time you consider hiring one as well. It can be pretty overwhelming to select the best Shopify SEO company to work with, but hopefully, this guide will give you all the necessary information to choose which SEO company to work with to fuel your store’s growth.
What are the qualities of a top-tier Shopify SEO company?
At a glance, you think Shopify SEO companies are the same, but there’s more to it than meets the eye. If you’re really driven to work with the best partner for your Shopify store, then keep an eye out for these key qualities:
Experience and expertise. The most important feature you need to check for prospective SEO companies is their experience. With everything now researchable online, it’s not hard to check their track record to see if they successfully optimized Shopify stores before you. Another reason why this must be your defining consideration in deciding whether or not you’ll hire them is because of their expertise in handling Shopify’s nuances and built-in SEO tools; these will come in handy in crafting strategies tailored to your store.
Data-driven approach. Any decent SEO company would use data and analytics to formulate their strategies; they know that the most effective SEO strategies are based on understanding data and building a holistic approach toward them, while also regularly monitoring your Shopify store to check for areas of improvement. Your prospective Shopify SEO company should provide you with data-backed strategies and track their progress through several key performance indicators (KPIs), like keyword rankings and organic traffic.
Transparency and effective communication. Applying SEO strategies is not a one-time fix for your website; as users continue to evolve, so do search engine machines that adapt to their wants and needs. This is the reason why the digital landscape of SEO is constantly changing, and with that said, it’s important that the SEO company you will work with is an effective communicator and updates you regularly about the progress of the site. Regular reports and communications will help you cover all bases and ensure alignment with your business goals.
Content marketing-focus. Although technical SEO is the core foundation of effective SEO strategies, other factors contribute to it, such as content marketing. If you want to drive in more target audiences and establish your site as one of the authorities in the industry, then you should also utilize content marketing, which will help you develop quality content strategies.
Now that you know what to look for in Shopify SEO companies you want to work with, you can also check to see if their services offer ongoing support. As we’ve mentioned before, SEO strategies are not a quick fix since they’re an ongoing process. In line with that, you want to find someone you can partner with for the long haul since your website needs to be fine-tuned according to the evolving search engine’s algorithms.
Check what other services a Shopify SEO company offers.
Although the aforementioned qualities are crucial in SEO companies, it’s also equally important to check and see if they offer specific services that are aligned with your goals and help you broaden your target audience. Check to see if they tick the boxes from the list below:
- Technical SEO expert.
- Keyword search and strategy.
- Content creation strategy.
- On-page customization.
- Use internal link-building strategies.
Here’s a pro tip you can use: ask them questions, especially during consultations. By communicating as early as now, you’ll get to check and see if they’re a good fit to work with you. After all, it’s important to establish clear expectations for a successful collaboration. Speaking of collaboration, here are other tips to ensure a lasting partnership:
Define the metric of success. It would be ideal to inform them of your goals and how you measure success, whether it be through increased organic traffic, a boost in visibility, keyword rankings, or improved conversion rates.
Regular communication and transparency. It’s also important to set up regular meetings, whether in person or via phone, with your Shopify SEO partner so you can talk about progress or any other concerns about your brand.
