Anyone in the business of Search Engine Optimization (SEO), which essentially means anyone who wants their site to rank higher on search engine result pages, knows that the landscape shifts every now and then.
It could be an update to the search engine algorithm or the introduction of a new copywriting technique. Whatever the changes, it is essential to stay updated and change with the times to stay competitive.
We spoke to SEO experts on Onlinecasinorank.org about these trends and how to face them. They offered insights on what they have observed on their journey to ranking high on search engines.
Let’s dive in.
The Use of AI for productivity and efficiency
AI is becoming more integrated into SEO, as it boosts efficiency, speed, and accuracy and provides a more sophisticated understanding of user intent to deliver the best content. Organizations and businesses can respond to this trend by:
- Embracing AI-driven data analytics to understand the audience better
- Integrating AI tools into workflows to make them more efficient
- Using AI to collect, collate, or correct copy for consistency
Jacob Mitchell, the content maestro at Online Casino Rank, cautions against relying on AI tools, especially generative tools, too much, “AI tools, especially for writing, are great at helping summarize points, create outlines, and find information quickly, but they can sometimes miss a point or be outright misleading. Effective usage of such tools begins with having experts who already know their material and only need the tools as an augmentation.”
Authors of original material present higher value
Now that AI has proliferated every corner of almost every online space, original content is more valuable than ever. It is a great way to establish authority and uniqueness in a space that may soon be filled with ‘AI Slop.’
Authors of original material can provide fresh perspectives or insights on a topic in a uniquely human way, something that users and search engines alike value highly. As such, businesses and organizations are pivoting towards finding the best content creators and paying them well to differentiate their business and approach to SEO.
The Search Generative Experience (SGE) may impact traffic
The early days of AI quickly saw it integrated into search engines to deliver snippets of information when searchers want to find something quickly. The question then became, ‘If people do not click on any pages and find what they want right on the Google page, how do I get any traffic?’
While SGE summarizes what it perceives to be the best answer, it still points users in the right direction. People will keep visiting as they usually need comprehensive information about their searches. Snippets can only provide so much.
Mitchell asserts, “To beat the fear of losing out to snippets, consider creating content that the search engine finds worthy of featuring in the snippet. Even if it isn’t featured, people will find good content because it rises to the top.”
How users feel about your content affects your ranking
SEO experts are now looking to user signals to understand how they feel about the content. That means a shift towards optimizing for user satisfaction and engagement.
Google can tell what kind of sentiments and reactions you are getting from your interactions. That means keeping an eye on metrics like clicks, bounce rate, time on page, or engagement with features to adjust accordingly.
You can also optimize for user intent, add visual elements that are easy to consume and remember, and add elements that prompt visitors to your site to interact with it more.
