If you run a small business and you thought that digital marketing was strictly for big companies and corporations, boy do we have news for you! Whether you run a small diner in a remote area or a tyre repair shop in the city, localised SEO is designed for your business.
Here are some of the digital marketing services that you can access to boost your small business.
- Search Engine Optimization – SEO can be localized, focusing on a specific geographical area; talk to America’s top SEO agency at https://kingkong.co/facebook-advertising-agency/ and drive traffic to your website. Users like to Google products and local services, so you need your digital platform optimized for Google’s search engine; when an award-winning SEO team get their hands on your site, they work their magic, knowing enough about Google algorithms to put you on page 1 within a few months! Imagine the traffic you’ll receive! It’s all about the content, keywords and search terms; Google’s bots trawl the web updating their database and with the right content, your site gets ranked higher, a few changes here and there and finally, you are at the top of the tree and that sends sales through the roof.
- Facebook marketing – Everyone in your neighborhood has a Facebook account and if you aren’t using that for marketing, now is the time to start! Talk to a top-rated digital marketing agency like King Kong and let the professionals loose on your account. Posting engaging content daily is the first step, boost posts to 1000s of local users for just a few dollars! You can do Facebook marketing yourself but if you want the best ROI, ask a social media marketing agency to take control of your account. They respond to all comments promptly and professionally, representing you in the best possible way and your following will grow, as more users discover your page. Post employee bios, talk about your vision, get personal with users – Facebook is interactive, this is not passive advertising, rather it is interactive engagement and you can forge bonds with people who live within your local community.
- Google Ads – A homeowner has a blocked drain, so they Google with a location tag and your ad is right next to the top search results! A page is a page and if you can place your ad next to the top search results, you are going to get a huge volume of traffic. This is a form of Pay-per-click advertising, where the advertiser pays the publisher a set amount for every impression their ads get. The PPC process involves bidding for prime space in real time; engage a top PPC agency for the best ROI, they can run multiple campaigns and with real-time tracking, tweaks can be made, changing keywords and ad content. Smart entrepreneurs always have a monthly digital marketing budget and there are quite a few strategies you can engage.
- Business listings – If you service and replace a/c units, are you listed in all the major online listings? If not, you are missing out on business. This is something the agency would handle, which means locals will find you when they need your service. Become affiliated with the right federations and associations, which will add credibility to your name.
- Web design – If you built your site on a shoestring budget, why not let a web designer create a professional-looking platform? Image is everything in the business world; your website defines you and says something about your organization, plus the text should be written by a web content writer. Imagine having a shabby store on the high street! You would never let that happen, neither should you put out an amateur website. The designer can take your concept and create something special and as your business grows, your website reflects this.
You might not be IT-minded and are too busy to attend to your website or social media pages; contact the professionals and let them work their magic on all your digital platforms, speculate to accumulate! It costs nothing to talk to a local agency, they would be happy to share a Zoom call to discuss marketing options, like seasonal sales and promotions.
Get a free, no questions asked, digital audit when you approach a leading US digital marketing agency; they do their stuff and send you a detailed report of your online footprint, along with a dynamic marketing plan to boost your profile. Yes, there is a difference between multinational corporation and small business marketing and with the best in the business on your case, the only way is up.
