Explainer videos are one of the most effective tools for simplifying complex ideas and capturing audience attention in seconds. Whether you’re promoting a product, introducing a service, or sharing your brand story, a well-crafted explainer video can boost engagement, drive conversions, and leave a lasting impression. In this article, we’ll showcase five of the best explainer videos and break down what makes them work—plus, guide you step-by-step on how to create your own.
What Is An Explainer Video?
An explainer video is a concise, engaging visual tool designed to simplify complex concepts, products, or services. Typically lasting between 60 to 90 seconds, these videos leverage storytelling techniques and dynamic animations to capture attention and convey messages effectively. The beauty of an explainer video lies in its ability to distill intricate information into digestible snippets, making it accessible to diverse audiences.
What sets explainer videos apart is their versatility across platforms and industries. Whether used for marketing campaigns, internal training, or educational purposes, they can adapt to various styles from animated graphics to live-action presentations catering to the preferences of different target demographics.
The emotional resonance created through soundtracks and voiceovers can significantly enhance viewer retention, ensuring that the core message lingers long after the video ends. In a world saturated with information, an explainer video stands out as a beacon of clarity, offering a refreshing alternative to traditional communication methods.
Types Of Explainer Videos
Explainer videos come in various styles, each tailored to meet different communication needs and audience preferences. One popular type is the animated explainer video, which leverages engaging visuals and storytelling to simplify complex concepts.
The flexibility of animation allows for creativity that can resonate emotionally with viewers, making abstract ideas more relatable. Furthermore, this format can adapt to diverse branding styles, ensuring that the visual narrative aligns seamlessly with a company’s identity.
Live-action explainer videos bring a human touch to the narrative, often featuring real people or products in action. This type fosters a sense of authenticity and connection, allowing audiences to relate more personally to the content. Combining elements like interviews, testimonials, or demonstrations can effectively build trust and credibility.
Whiteboard animations offer a unique middle ground; they visualize ideas through hand-drawn illustrations that unfold in real-time. This method captures attention while breaking down information in a digestible format, making it particularly effective for educational purposes.
5 Great Explainer Video Examples
When it comes to explainer videos, one standout example is Dropbox’s original animation. By using simple illustrations and relatable scenarios, Dropbox effectively conveyed its value proposition—making file sharing effortless.
The video quickly captures attention with its lighthearted tone, making complex technical features feel accessible and even fun. This approach not only demystified the platform but also fostered a sense of trust among potential users.
Another remarkable example is the “What is Blockchain?” video by Upwork, which demystifies a complex subject in just a few minutes. The animation cleverly breaks down intricate concepts into digestible bites, using visual metaphors that resonate with viewers.
Focusing on clarity and relatability, Upwork not only educates its audience but also positions itself as a thought leader in an evolving tech landscape. Such efforts highlight how explainer videos can transform abstract ideas into engaging narratives, making them vital tools for modern communication.
1. Dollar Shave Club
The Dollar Shave Club explainer video is a masterclass in blending humor with clarity, capturing viewers’ attention from the very first second. With its straightforward narrative and witty tone, it effectively communicates the brand’s value proposition: high-quality razors delivered to your door at an unbeatable price.
The video’s clever use of everyday scenarios resonates with audiences, showcasing relatable frustrations about overpriced shaving products, making the solution feel both accessible and necessary.
What sets this video apart is its unique personality; the charismatic founder, Michael Dubin, not only explains the product but also embodies the brand itself. His engaging storytelling approach transforms what could have been a mundane pitch into an entertaining experience that viewers want to share.
This strategy not only drives home the message but also builds a community around the brand, demonstrating how effective explainer videos can turn potential customers into loyal advocates through authentic connection and humor.
2. PooPourri
PooPourri’s explainer video is a masterclass in combining humor with effective storytelling. By using a quirky, relatable narrative, the brand transforms a potentially awkward subject into a lighthearted conversation starter. The playful tone and vibrant visuals not only capture attention but also make the product memorable.
This approach shows how a strong personality can resonate with viewers, breaking down barriers that might otherwise keep them from engaging with the brand.
PooPourri cleverly leverages social proof through testimonials and exaggerated scenarios that reflect common experiences. This not only adds credibility but also invites viewers to envision their own lives enhanced by the product.
The video’s seamless blend of wit and practicality underscores an essential marketing lesson: when you can make people laugh while solving a problem, you create a lasting impression that encourages sharing and word-of-mouth promotion. In a crowded market, PooPourri demonstrates how creativity can effectively differentiate a brand and foster a deeper connection with its audience.
3. Mint
Mint’s explainer video stands out as a masterclass in simplicity and clarity. By using a vibrant color palette and engaging animations, it effectively communicates its core message: managing personal finances doesn’t have to be daunting.
The narrative follows a relatable character who navigates the complexities of budgeting and expense tracking, making it easy for viewers to see themselves in the story. This connection not only enhances understanding but also fosters trust in the brand.
What sets Mint apart is its strategic focus on pain points that resonate with many—like overspending and financial anxiety. Instead of bombarding viewers with statistics or jargon, the video adopts a conversational tone, offering practical solutions that feel achievable.
This approach not only demystifies finance management but also positions Mint as an essential ally in the viewer’s financial journey, making the app feel less like a tool and more like a partner in achieving financial well-being.
4. Airbnb
Airbnb’s explainer video masterfully encapsulates the essence of its platform by blending storytelling with a visual journey through its unique offerings. The video opens with relatable scenarios that potential users might face, such as finding an affordable and authentic place to stay while traveling.
This approach not only resonates emotionally but also immediately positions Airbnb as a solution to common travel dilemmas. By showcasing real hosts and guests, the narrative humanizes the brand, fostering trust and encouraging viewers to envision their own adventures through Airbnb.
The animation style complements the message beautifully, using vibrant colors and dynamic transitions to maintain viewer engagement. Each scene is meticulously crafted to highlight key features, like diverse accommodation options and the ease of booking, all while maintaining a light-hearted tone.
The video subtly emphasizes community and connection, portraying Airbnb as not just a service, but a way to experience local cultures. This deeper perspective invites viewers to see Airbnb as more than just a platform; it becomes a gateway to memorable experiences, sparking a desire to explore and connect globally.
5. Spotify
Spotify’s explainer video stands out for its seamless blend of vibrant animation and relatable storytelling. By creatively illustrating the platform’s features, it invites viewers into the world of music discovery, showcasing how personalized playlists and curated recommendations enhance the listening experience.
The use of dynamic visuals not only captures attention but also simplifies complex functionalities, making it easy for even the least tech-savvy users to grasp the app’s benefits.
What sets Spotify’s approach apart is its ability to evoke emotions through music-centric narratives. By featuring diverse users from commuters to artists the video resonates with a broad audience, highlighting the universal love for music.
This strategic storytelling fosters a sense of community among listeners, encouraging them to explore their unique soundscapes. Spotify’s explainer video is a masterclass in using visual engagement and emotional connection to convert viewers into loyal subscribers.
How To Make An Explainer Video
Creating an effective explainer video begins with a compelling script. This foundational element should distill complex ideas into clear, relatable language. Start by identifying the core message and the target audience; understanding who you’re speaking to will guide the tone and style of your script.
Utilize storytelling techniques begin with a relatable problem that your audience faces, then seamlessly transition into how your product or service provides a solution. This narrative arc not only captures attention but also fosters an emotional connection.
Once your script is polished, focus on visuals that enhance the message rather than distract from it. Consider using animated graphics or live-action footage that complements the narrative. Visual metaphors can be powerful tools; for instance, illustrating growth through a time-lapse of a plant sprouting can resonate deeply when discussing business development.
Don’t forget to incorporate engaging audio elements, such as upbeat background music or sound effects, to elevate the overall experience. Remember, the goal is to create a video that is not only informative but also enjoyable to watch, encouraging viewers to share it with others.
Step 1: Write The Video Script
Crafting the video script is the cornerstone of your explainer video creation process. Start by clearly defining your target audience and their pain points. This understanding will help you tailor your message to resonate with viewers, making it relevant and engaging.
Once you have identified these elements, structure your script in a way that follows a logical flow: introduce the problem, present your solution, and conclude with a compelling call to action.
As you write, aim for clarity and conciseness; each word should serve a purpose. Avoid jargon and overly complex language that could alienate your audience. Instead, opt for a conversational tone that invites viewers in, making them feel as though they are part of a dialogue rather than passive recipients of information.
Incorporating storytelling elements like relatable scenarios or characters can enhance emotional connection and retention, ensuring your message lingers long after the video ends.
Step 2: Recording The Voiceovers
Recording the voiceovers for your explainer video is a pivotal step that can significantly enhance the viewer’s experience. Start by selecting a quiet environment to minimize background noise; even the softest hum can distract from your message.
Consider using a quality microphone, as the clarity of your voice can convey professionalism and credibility. Additionally, don’t underestimate the power of vocal variety experiment with tone, pitch, and pace to keep your audience engaged.
Before hitting record, practice your script multiple times to ensure you’re comfortable with the flow and phrasing. This rehearsal helps to infuse natural emotion into your delivery, making it sound less scripted and more conversational.
If possible, enlist the help of a professional voice actor who can bring a unique flair to your project. Their expertise can elevate your content, capturing the essence of your brand while resonating with your target audience. A well-executed voiceover serves as the heartbeat of your explainer video, setting the tone and guiding viewers through your narrative.
Step 3: Explainer Video Production
In the production phase of your explainer video, the magic truly happens. Start by assembling your creative team, which may include animators, voiceover artists, and sound designers. Collaboration is key; ensure everyone understands the vision and tone you want to convey.
Using storyboards as a blueprint can streamline this process, allowing you to visualize each scene before diving into production. This not only saves time but also ensures that your messaging remains clear and consistent throughout.
As you bring your script to life, focus on pacing and rhythm. A well-timed delivery can significantly enhance viewer engagement consider how pauses can emphasize key points or how transitions between scenes can maintain narrative flow.
Don’t underestimate the power of sound; background music and sound effects can evoke emotions and reinforce the message. Remember, the goal is not just to inform but to create an experience that resonates with your audience, leaving them inspired to act.
Step 4: Music & Sound Effects
Choosing the right music and sound effects for your explainer video can elevate the viewer’s experience, creating an emotional connection that words alone may not convey. Start by selecting a soundtrack that complements the tone of your message whether it’s upbeat and energetic for a tech startup or calm and soothing for a wellness brand.
The music should enhance the narrative without overpowering it; consider instrumental tracks that allow the voiceover to shine through while still providing a rich auditory backdrop.
Incorporating sound effects can further amplify your video’s impact, drawing attention to key points and making the content more engaging. For example, a subtle whoosh sound when transitioning between scenes can create a seamless flow, while specific sounds associated with actions (like clicking or popping) can reinforce the visual elements.
Be mindful of timing; aligning sound effects with visual cues ensures they feel intentional rather than random. Ultimately, the right combination of music and sound effects not only helps to clarify your message but also makes your explainer video memorable, leaving a lasting impression on your audience.
Step 5: Measure The Performance Of your Explainer Video
Once your explainer video is live, the real work begins—measuring its performance. Utilize analytics tools to track key metrics such as view count, engagement rate, and click-through rate. These numbers provide valuable insights into how well your audience resonates with the content.
A high view count combined with a low engagement rate might indicate that while people are clicking to watch, the video fails to hold their attention. This could prompt you to revisit the script or visuals to better captivate your audience.
Don’t forget to gather qualitative feedback as well. Encourage viewers to leave comments or share their thoughts on social media. This can uncover hidden gems of insight that analytics alone may miss. Additionally, A/B testing different versions of your video can reveal which elements be it tone, length, or call-to-action perform best.
Now Enjoy The Advantages Of Your New Explainer Video!
Imagine your audience captivated, their curiosity piqued as they watch your new explainer video unfold. This isn’t just a mere visual aid; it’s a powerful storytelling tool that simplifies complex ideas into digestible, engaging content. With each frame, you can illustrate concepts that once seemed daunting, making your message not only clear but also memorable.
The advantage lies in the emotional connection that visuals create your audience will resonate with your brand on a deeper level, fostering trust and loyalty.
The reach of your explainer video in today’s digital landscape. Sharing it across social media platforms can exponentially increase your visibility, drawing in potential clients who may not have encountered your services otherwise.
The versatility of video allows you to repurpose content for various channels, from your website to email newsletters, maximizing engagement and conversion opportunities. Embrace this innovative approach, and watch as your brand transforms into an accessible and relatable entity, ready to attract and engage a wider audience than ever before.
