Feeling like you are unable to capture visitor’s attention on your website? You can simply embed a LinkedIn feed right on your website and watch your engagement levels rise.
This simple and effective strategy taps into your LinkedIn connection to bring timely and engaging content that your target audience will find valuable.
No more plain, boring website text – a live LinkedIn update stream makes visitors stay and return for more. Consider the “LinkedIn widget” as a connection between social media and the website to attract relevant traffic and increase brand recognition.
Are you eager to learn how to leverage your connections on LinkedIn? Let me explain what you stand to gain when you embed LinkedIn feed on website.
Benefits of Embedding a LinkedIn Feed
Your website visitors want interaction, the feeling of being a part of something and something that will make them want to return for more. This is where you can leverage your LinkedIn connections.
Having a LinkedIn feed running on your website opens up a goldmine of fresh content from users, industry, and other sources.
It is not just about sharing company news; it’s about using your connection to establish credibility, drive relevant traffic, and keep your visitors engaged.
Let’s see in what ways can a LinkedIn feed on your website help:
- Credibility Booster: Post your employees’ testimonials, industry trends, and other articles and posts from your LinkedIn connections. Such information created by the users fosters trust and makes your brand an authority in your industry.
- Fresh Content Machine: This way, website visitors can see the latest updates through a live LinkedIn feed. This makes them interested and ensures they come back for more since they are sure to get a new experience.
- Laser-Targeted Traffic: Include posts that are related to your products, services, or events that you’d like to promote. This specific approach raises the interest of the visitor and leads him/her to the sections of the site that the webmaster wants, increasing conversion rates.
- Brand Awareness on Autopilot: A real-time LinkedIn feed of the company’s activities, events, and industry news keeps the brand relevant to visitors. Such constant exposure makes brand recognition very easy and is very effective in strengthening.
- Community Connection Builder: Engage the website visitors to follow, like, comment on, and share the posts on your LinkedIn account. This two-way communication makes people feel that they are part of a group and thus strengthens the bond between you and your audience.
Integrating a LinkedIn feed on your website is a middle ground between your website and your social media accounts, where incorporating advanced clipping techniques can further enrich the visual appeal of your content.
This live feed
- establishes credibility with user-generated content (UGC),
- maintains the attention of the visitors with freshly updated content,
- targets the right audience with the right posts,
- reaffirms brand identity through constant brand visibility and
- creates a community through interactivity. It is beneficial for both your website and your online presence,
How to Embed a LinkedIn Feed?
Are you ready to leverage your LinkedIn connections and turn your website into a whirl of activity? Here’s how to seamlessly embed a LinkedIn feed using user-friendly tools:
Several of these are available and are referred to as Embed LinkedIn Feed or LinkedIn Widget solutions. These tools enable you to place your LinkedIn feed on your website with ease and in a few simple steps.
The specific steps will vary depending on the chosen tool, but generally, you’ll follow these steps:
- Choose your tool: Identify and choose the most appropriate tool for social media integration; it can be the Embed LinkedIn Feed or the LinkedIn Widget. Some allow free trial or basic use of the service or application.
- Connect to your Network: Permit the tool to interact with your LinkedIn account and download the feed information.
- Customize Your Feed: As for most of the tools, there is an opportunity to adjust them. The feed can be set as small or large and you can choose a layout, you can filter the content by hashtags or keywords, and you can select profiles or groups to display.
- Embed the Code: After being satisfied with the customization, the tool will offer an embed code string. You just have to insert this code into the backend of your website where you want the feed to be displayed.
That’s it! Your website now has a live LinkedIn feed, full of fresh and engaging content for your visitors.
Conclusion
Having a feed from LinkedIn is a good idea, as it is simple to implement and quite effective. In essence, by utilizing your LinkedIn network, you are able to get a rich feed of fresh content that builds trust, attracts the right traffic, and builds brand recall.
As a result, it is not only a live feed of LinkedIn content but also a connection to your social media and a way to create a community with your audience, as well as to establish long-lasting relationships with them.
So, go ahead, add a LinkedIn feed to your site today, and see your audience engagement shoot through the roof!
