In today’s Digital World, everyone is trying to make a career in the online field, and when the word online work comes, then we just get one thing in our mind and it’s SEO. It has become the easiest and most beneficial way of earning money nowadays. There are many things that we have to consider while doing the SEO of the website, and handling a website is not the cup of tea of newbies.
As I have said before, everyone is making their website because they want to be successful in SEO, and this is the reason that Ranking Websites have become so Difficult. The basic SEO techniques will not help you because Google no more considers techniques like Comment Backlinks etc.
If you want to get traffic on your site, then you just don’t have to make the design attractive and user Friendly, you also have to focus on Off Page and On Page because these are the two things that will lead your site on the Page 1 of Google. I know that you must be thinking about how you can make your site optimized for Search Engines, and the easiest way is hiring an SEO agency.
Why is it Important to Track the Website SEO Performance?
Handling a Website is not an easy thing, and the Position of your website does not remain the same on Google. If you do the work Completely, then you will see your site getting ranked; otherwise, it will be on the last pages of Google.
It is common to get your Website Deranked after a Google Update or Change in Google Algorithm, and when a Site gets Hit By a Google Update, then it takes a long time to get Recovered. Below I have mentioned some benefits of Tracking the SEO Performance of your Website:
- You understand what is working in your site and what’s not. Like you are getting comment backlinks, but those backlinks are not getting indexed, and you are not getting any benefit from them, then it means they are not working.
- You can make improvements by seeing the errors and mistakes.
- Benchmark against the Competitors. It is a Process of analysing the Points that are giving benefit to your Competitors.
Key SEO Metrics to Track with Agency Support
If you have hired an Experienced SEO Agency, then they will focus on everything which is important for your Website, whether it’s high Level or Low Level. Below I have mentioned some things to Monitor:
Organic Users
The First thing that you have to Determine is the Number of users coming to your website daily and also the Position of your Website on Google. It helps you in Determining that your Content is Optimized and your website is attracting users or not.
There are many Tools that the SEO Agency can use to monitor the Organic Traffic, and you can also use those Tools like Google Analytics, Moz, Ahrefs, Semrush and etc.
Keyword Ranking
If you have uploaded articles with a Focus Keyphrase and you want your site to get ranked on that special Keyword, then it’s important to check the keyword rankings. It helps you in determining what’s the change in the Position of the site. If you have hired an SEO Agency to manage your Website, then it’s really important to monitor this Point as it will help you in checking how the Agency is Working.
There are many Tools that you can use to Check the keyword Position like Ahrefs, Semrush, Google Search Console. If your Niche is Fresh and you don’t have much Competitors, then you can also perform this Action Manually.
Bounce Rate
It is the point which is really important to Consider, and it is directly Proportional to the Ranking of your website. If someone is coming to your site and not staying there for a long time, then it will make your website have a high bounce rate, and Google will derank your website.
If a User is Opening your website and not staying there for some seconds, then it means that your website is not Providing the Information that is needed. The Bounce Rate does not get increased by a single user; when more than 50% of viewers do not stay on Your site, then it makes the Bounce Rate get Increased.
Backlinks
The last but Not the least strategy which plays the main role in Ranking a Website is Off Page. If your Off Page is Strong, then you don’t need anything else. Monitor the Backlinks Profile and check how many backlinks are made for your site, how many are indexed, and how many are toxic.
It will help you in making a Good Off Page Strategy. You can use Tools Like Semrush and Ahrefs to check the Backlinks Profile.
Tools that Agencies use to Track the SEO Performance
There are many tools that SEO Agencies use to Monitor the Performance of their Client’s Website, and some of them are mentioned below:
Google Analytics and Google Search Console
These 2 tools are used to analyse the Daily Traffic coming to the sites, the position of the keywords on Google, indexed and deindexed pages of the site, errors on the site, and many others.
Semrush and Ahrefs
These are the tools that have both paid and free versions. The paid versions allow analysis of the website without any limit. It helps in analysing the SEO, Off Page, and etc.
Conclusion
If you are starting a Business or you are a Blogger and finding difficulty in Handling your website and checking the SEO Performance of your website, then Hire an SEO Agency. It will help you in Ranking your website and also saves your time.
The only thing that you have to check after hiring an Agency is to monitor your websites after every month or week and check the changing in the Performance. If you see that the Position of your site is changing Positively, then it means the agency is working properly.
