All forms of online entertainment have seen a massive boost in the last decade, but online gambling platforms have been at the forefront of this shift. They’ve seen explosive growth, that’s in large part due to the impact of marketing at platforms like YouTube, Twitch, TikTok, and similar. But how does it work? How do platforms attract players through social networks?
What’s surprising is that even old-school games like online roulette are becoming increasingly popular among internet users. Modern marketing – particularly mobile and social media marketing – plays a key role in this growth.
In this article, we will break down how marketing strategies are driving this boom, attracting new players, and making online games more accessible, especially to those who want to play roulette online like Martingale betting simulation and similar games, but are not yet familiar with.
Why Is Social Media Marketing So Effective
Social media platforms are where most people spend their time online. Statistics confirm this, with over 4.76 billion people worldwide using social media in 2023, and the average time spent on these platforms being about 2.5 hours per day. And let’s face it, the majority of us use social media platforms on a daily basis.
It’s 2024, so we all know that social media marketing works. But how exactly does it work? Well, it’s simple, really. Social media platforms are where most people spend their time online. According to statistics, over 5.17 billion people worldwide use social media in 2023, and the average time spent on these platforms is about 2.5 hours per day.
The online gambling industry hasn’t been under a rock. An industry as lucrative as this one, it has wisely adapted to this trend, targeting potential players directly through platforms like Facebook, Instagram, YouTube, Twitch, and TikTok.
These mega-popular channels allow operators to engage with users through direct messaging and video content from popular influencers that show how approachable and exciting games like roulette are. Here are the 4 key reasons why social media marketing works:
- Massive Reach: Social media platforms allow online casinos to reach enormously large audiences that they wouldn’t be able to do in any other way. Social media does that quickly and effectively.
- Targeted Ads: More often than not, social media managers use targeted ads to promote their brands. Although expensive, platforms can use data analytics to deliver ads tailored to specific age groups and interests.
- Engagement: The direct engagement of users on social media lets casinos interact directly with potential players, which is the most useful way of marketing.
The Role of Mobile Marketing in the Growth of Online Games
Mobile marketing is another major factor driving the popularity of online games, particularly online casino games. The latest statistics show that more than 96% of the world’s digital population (which is more than 50% of the world’s population) accesses the internet via mobile devices, making mobile-optimized content crucial.
Traditional casino games like roulette, which, at least in the past, required physical presence in casinos, are now easily accessible on mobile platforms. Not only that, but modern variations like live casino roulette games make the experience as close to the real deal as possible.
With push notifications, in-app promotions, and mobile-friendly designs, casino operators can keep players engaged, increasing both player retention and new sign-ups. Many operators like Roulette77.de use their bonuses and promotions for this purpose by, for example, offering exclusive bonuses for their mobile users.
Here are some figures to emphasize the importance of mobile marketing:
- Mobile penetration: 5.33 billion people globally have mobile devices, with more than 90% of them using smartphones.
- Mobile internet usage: In 2023, 60.43% of web traffic came from mobile devices.
- Mobile gaming: The global mobile gaming market is projected to reach $338 billion by 2030.
How Social Media Platforms Attract Casino Players
It’s not the social media platforms themselves that attract casino players, but the influencers that share the message. Let’s take roulette as an example – one of the most popular games in both physical and online casinos.
However, not everyone is familiar with how it works, especially not the younger population (the 18-34 age group). Social media influencers have bridged this gap by using videos, tutorials, and live streaming to bring it closer to the young users. Influencers, often hired by casinos, share their gaming experiences via live streams, explaining the rules of the game and showing how fun and easy it is to play online.
A great example of this is how TikTok and YouTube are used to showcase short, engaging content. Check out which platform is most widely used depending on the age group of the audience.
| Platform | Popular Content Types | Key Audience |
| TikTok | Short-form video tutorials and influencer tips | 18-34 age group |
| Stories, reels, and IGTV promoting bonuses | 25-44 age group | |
| Targeted ads and community groups | 35-54 age group |
Bottom Line
As lucrative as social media marketing is, it’s very hard to execute. Attracting players through social networks and mobile marketing is all about building relationships. It’s not easy for operators to build relationships with users, especially when the competition is as fierce as ever. Users need to feel connected to the game, to the brand, and to the community around it.
That’s why the key for operators is to make their products more accessible and to engage with users through modern marketing tactics, like tailored ads, influencer partnerships, and personalized offers.
