The digital services and products market in Australia will reach A$139 billion in 2023, up 9% year-on-year. Online pokies play a significant role in revenue growth, according on https://online-pokies-au.com/. Over the last 5 years, the gambling industry has increased its contribution to the country’s economy by at least 15%.
In the following sections you will learn how the entertainment sector is affecting Australia’s economic performance. Find out why slot machines are driving the digital economy.
Developing the digital economy in Australia
It is extremely difficult to estimate the size and impact of electronic networks and digital services produced by companies on traditional sectors of the economy. To simplify the calculations, some economists divide the digital economy into indirect (mixed enterprise activities) and direct (pure online business). Without going into too much detail, there are several factors that are fuelling the development of this industry in Australia:
- Investment in technology. The government finances the development of technological infrastructure by allocating funds for research and promising projects.
- Support for start-ups. Tax incentives and grants for young companies stimulate entrepreneurial activity and invention in the field of digital services.
- Educational programmes. Universities and technical colleges co-operate with industry to train professionals who can develop the digital economy sector.
- Infrastructure development. Improving electronic infrastructure across the country makes it easier to adopt new technologies.
Several industries can be identified that make a significant contribution to the development and popularisation of digital services. The IT sector provides at least 6% of the country’s gross domestic product. And e-commerce has grown by 12%, compared to 2022. The proliferation of online shopping and optimisation of logistics technologies contribute to the development of this area.
The cybersports and digital entertainment sector, including Australian online pokies instant withdrawal, is contributing 20 per cent of annual growth. Investment in events, tournaments and game development strengthens the industry, so its potential and impact on the overall economy increases every year.
Online gaming as part of Industry 4.0
Gambling platforms are a by-product of the fourth industrial revolution and play an important role in the structure of the country’s digital economy. Online pokies Australia is a powerful economic resource, fuelling industry growth and innovation.
What is online gaming?
Online games are video games that require an internet connection, allowing players to interact with each other in a virtual space. They can be multiplayer or solo, but connected to the Web for updates.
Conventionally, all online entertainment can be divided into several categories:
- MMORPGs (massively multiplayer online games in the RPG genre) are games in which thousands of users interact in a changing digital world.
- Sports simulators are computer simulations of real sports: football, tennis, basketball and so on;
- Strategy is a genre that requires the player to manage resources and plan actions according to the chosen strategy of the game;
- The pokies online are virtual versions of their physical counterparts, with winnings depending on the composition of the prize combination;
- Casual games – entertainment with simple graphics and rules, such as puzzles, which do not require special skills and knowledge from the user.
The history of the online gambling industry in Australia
In the early 2000s, the online gambling industry was made up of very simple games. But over time, they evolved into story-driven multiplayer strategies. In 2010, the Australian government recognised the potential of the sector, leading to major investment in promising projects and technologies. As a result, new jobs, specialisms and interest in technology education have emerged.
The proliferation of handheld devices has given a strong impetus to the development of mobile online gaming. Since 2015, the number of users of such entertainment in Australia has increased 2 times. And in 2020 the revenue from mobile games will amount to about A$600 million.
Today Australia is one of the top 10 developers of the best digital products in the world. It exports new Australian online pokies and other types of games to the USA, Japan, Canada, China and many European countries.
Australia’s leading slot machine developers
Australia is known for top-notch digital slot machine developers:
| Provider | Description | Top developments |
| Aristocrat | One of the oldest and most recognisable video slots manufacturers, founded in 1953. Aristocrat owns a portfolio of hundreds of digital games with innovative options | ● Queen of the Nile;
● Buffalo; ● Wild Panda |
| Ainsworth Game Technology | The company was founded in 1995 by Len Ainsworth, who created Aristocrat. Specialises in producing high quality machines for online casinos around the world. Creates games with stylish design and original themes | ● Mustang Money;
● Thunder Cash; ● Eagle Bucks |
| NextGen Gaming | The developer with 25 years of experience produces machines with vivid graphics and non-trivial features for the best online casinos in the world | ● Foxin’ Wins;
● Medusa; ● Gorilla Go Wild |
| Big Time Gaming | The company emerged in Sydney in 2011 and immediately caught the attention of industry leaders by developing slots with Megaways mechanics, which later spread worldwide | ● Bonanza;
● Extra Chilli; ● Who Wants to Be a Millionaire |
| ReelPlay | The Australian provider entered the gambling market in 2014. Its arsenal includes dozens of original slots with creative design and unique features | ● Atlantis Megaways;
● Hypernova Megaways; ● Buster Hammer Carnival |
| Lightning Box | The company was established in 2004 by a group of experienced game developers. It is known for innovative machines with mathematically clever algorithms | ● Silver Lion;
● Stellar Jackpots-Chilli Gold x2; ● Astro Cat |
The online pokies providers mentioned above contribute to Australia’s digital economy, strengthening its reputation as one of the leaders in the online gambling industry on the international stage.
