As a website owner myself, says the expert from Monster PBN, I can’t stress enough about the importance of guest posting. It is one of the best SEO practices to boost your site’s ranking, reach, and visibility.
However, I agree that finding guest posting sites and guest authors is not easy. It requires hours of research to find something or someone suitable. Despite the challenges, I can’t deny the amazing benefits that guest posting offers.
Whether you are a site owner like me or a blogger, you should surely make guest posting a part of your SEO strategies. If done correctly, it gives you long-lasting and sustainable results.
If you are new to the online world and wish to know more about guest posting, I am here to help. I have prepared this guide, especially for my fellow website owners and bloggers to help them understand the concept of guest posting. So, if you are ready, let’s begin!
«MonsterPBN is a popular SEO company that provides PBN (Private Blog Network) building and link building services to increase the position of websites in search engine rankings.
The company provides only effective services to promote websites in highly competitive niches such as gambling, finance, pharmaceuticals, etc.»
What is Guest Posting?
Before I discuss anything further, let me first clear the definition of guest posting so, I know we all are on the same page.
Guest posting, also known as guest blogging is a link-building method. Even though this method has been around for a long time, it is quite effective in extending your site’s reach.
Guest posting requires you to write content and publish it on someone else’s blog or website. However, the site needs to be relevant to your content. What I mean is that you cannot post articles on just any random site in the name of guest posting. That’s not how it works and you should keep that in mind.
Guest posting is a way of sharing your insights and expertise with a new audience. The good thing is that it is beneficial for both the host site and the guest author.
Benefits Of Guest Posting
Explained by Oleg Malkov, founder of the trustworthy MonsterPBN agency, which operated in the United States market.
I use guest posting a lot, mainly because of the benefits offered. I will try to explain the primary benefits in brief in the lines below.
Creates Brand Awareness
I guess, this is the most obvious benefit of guest posting. Many brands use it to create awareness among the target audience. It helps them know about the existence of the brand through content on other sites.
When you choose guest posting, you insert your site’s link in a newly created article and post it on a relevant blog or website. This enables more people to learn and find out about your brand.
Boosts Incoming Traffic
Isn’t it obvious that guest posting increases a site’s traffic flow? As more people find your site’s link on other sites or blogs, the more traffic you get on your site.
Well, this is how the entire guest posting thing works. Due to increased traffic on your site, your chances of generating more ROI also increase. This should help you realize why both small and big brands prefer guest posting.
Generates Lead
I use guest posting to generate leads for my site and I would suggest you do the same. With the right guest posting strategy, you can pull new leads and subscribers to your site.
It also helps enhance your lead generation efforts as more people visit your landing page or site.
SEO Link Building
When talking about guest posting, I cannot ignore the importance of SEO link-building. It is considered one of the best link building methods for online stores and federal websites out there. What I like about guest posting is that it offers guaranteed results. So, you know that your efforts are not going to vain.
Through guest posting, you can acquire high-quality links from reputable sites, according to RhinoSEO. This is a major factor in SEO ranking and shouldn’t be taken lightly. Just so you know search engines like Google prefer quality backlinks to cheap or irrelevant ones. So, make sure to use only high-authority links in your content so, that it doesn’t appear spammy.
Social Proof
By getting authoritative sites to publish your content, you can reap bigger benefits. It helps build brand credibility which is crucial for its success.
I will suggest site owners use guest posting regularly because it helps get better results. Also, it helps secure a strong market position.
Content Marketing
Guest posting also plays a crucial role in content marketing. As you know, guest posting requires you to create fresh, relevant content to post. You insert your site’s link in the content and publish it on someone else’s blog or site.
It enables website owners like me to fulfill our content requirements. It is worth mentioning that the success of guest posting is heavily influenced by the relevance and quality of your content. It also depends on the reputation of the host site and guest author.
Steps To Successful Guest Posting Based on the Experience of Monster PBN Agency
After covering the benefits of guest posting, let me tell you about how to get started. I believe this information might be helpful for newbies.
Determine Your Goals
To make the most of your guest posting, you need to first determine your goals. Usually, people use guest posting to drive traffic to a specific landing page, build brand credibility, create brand awareness, enhance SEO, and increase email subscribers. Knowing what your goals are makes it easier to strategize.
Look for Guest Posting Opportunities
Before you start writing articles, you will need a site to post them. You should look for sites that are relevant to your content and willing to accept your request.
It is important to choose a high-quality site so, you can get better leads. There are various to find guest posting sites. For instance, you can contact the website owner, pay them, etc.
Prepare a Guest Post Pitch
This is an important step in finding guest posting sites that cannot be ignored. You must prepare a nice pitch before reaching out to website owners or publishers.
In my opinion, a professional-looking pitch will do. You don’t need to make it very sophisticated.
Select a Guest Post Idea
The next step is to look for a topic to pitch. I would suggest you stick to a popular topic. This way you can get more people to read your guest post.
Submit Your Pitch
Once your pitch is ready, you can submit it after adding a personal touch to it. The key to a successful pitch is to keep it short.
I also suggest you use the site’s name because site owners usually don’t pay attention to pitches that have no contact details.
Create a Great Content
You can either write a guest post article yourself or hire a professional to do it for you. Make sure to curate quality content because that’s what matters the most.
Some tips I would like to add are to use an appealing headline, research keywords, link appropriately, and include images. You must also format the post correctly.
Promote Your Content
To get more people to read your blog, you should promote it through various mediums. This will not only benefit you but also the site owner as they will enjoy increased traffic.
Well, I have reached the end of my post. I hope the concept of guest posting is clear by now. By using guest posting correctly, you can work wonders for your site and take it to the next level, as I have observed many times in the projects of Monster PBN clients. It is beneficial for the host site and guest writer.
