Your website is a significant online representation of your business and can either be the reason your business grows or declines. A quick first visit to your website is enough to tell your visitors whether they can do business with you or move to your competitors. With over 70% of global consumers agreeing that it’s crucial to trust the brands they trade with, more businesses strive to win customers’ trust from all angles, including their websites. If you’re designing a new website for your business, here are three web design strategies you must incorporate to boost customer trust.
Design It with User Experience in Mind
A perfectly designed website creates an intuitive experience that shows you respect your visitors’ time and attention, thus earning their trust. Depending on the solutions you offer, they should find a clear roadmap to every solution on your website once they open it. There should be a clear visual hierarchy that guides their eyes to important information first, and a clear navigation guiding their movement to their destination.
If you’re using special integrations like ID scanning from OCR Studio, you must create obvious clickable buttons with outstanding colors to catch their attention. Every feature or button on your pages should have the accompanying copy describing what clicking it achieves, and should offer exactly what it promises when users click on it. You should also consider having enough white space to minimize overwhelming visuals and high site speed for easy navigation between pages.
Emphasize Website Security
If your website makes visitors worry about their data, it doesn’t matter how sleek it’s designed or how fast they can navigate within the website, they’ll simply leave. An insecure website kills trust and your potential for growth. First, you want to ensure the basic security requirements are in place by getting an HTTPS encryption to ensure safe connections. You don’t want potential clients turning away after receiving warnings that your site isn’t secure from the browser they’re using. Beyond getting the HTTPS encryption or SSL certificate, you can further enhance your website security by:
- Creating strong password policies for user accounts
- Adding visible trust badges for payment processing
- Often updating your site and all plugins
- Adding clear privacy policies
Heightened security makes your visitors less worried about their safety. Instead, they focus on what you offer and can easily make purchasing decisions with little to worry about.
Write Clear, Helpful Content
Clear and helpful content is great to have on your website, but it’s not just about its greatness— it’s about the value it adds to your potential clients. Users are more likely to trust your business if the content offers them the current help they’re looking for and guides them into making future decisions. To create clear and helpful content for your users, you can:
- Use shorter paragraphs that are easily digestible
- Write in an active voice
- Optimize content for higher search engine ranking so it gets to more target users
- Add specific examples of solutions you’ve offered before
- Proofread everything before publishing
Simple and clear content that helps potential clients solve their problems is much better than jargon-filled content that only makes you appear smart but creates distance with your readers.
All of these strategies above are crucial for improving customer trust through your website. The secret is to always have your end user in mind when designing your website so they get to benefit the most from the outcome. Remember to work with experts in every stage to ensure optimal results.
