Unity 3D game monetization refers to the tactics and strategies to generate revenue from Unity gaming apps. Every Unity game development company works on ways to get maximum audience engagement. Monetization is one of the main ideas from the beginning of the development stage.
Today, we shall be sharing some of the best strategies that can help you achieve this goal. We will discuss the best tips that have helped top companies grow.
Keep reading.
3D Game Monetization Statistics
Game monetization is not a new topic, It has been around since the launch of the first video game. Today, mobile games are the most popular option among developers and consumers.
According to Sensor Tower, money spent by players on gaming will grow over $138 billion by 2025. This increase is attributed to factors like improved user experience and better technologies for creating simple games.
Statista reports that user penetration will enhance by 28.5% by 2025 while Newzoo reports gamer population to surpass 3.3 billion in 2024. The international market for VR gaming is expected to reach $53.44 billion by 2828 as reported by Fortune Business insights.
Revenue analysis by Liftoff projects an increase in the social casino segment to reach $7.5 billion by 2026. All these figures show how much the gaming industry is influencing the world. As demand continues to grow, it’s essential for game development teams to hire game designers who can create compelling and profitable games.
Monetization Options
There are several ways through which a Unity 3D game development company or individual can monetize their games. These include:
- In-game adverts: This is one of the most popular monetization ideas, especially for mobile games. Your games can be used to run various ads like playable ads, rewards ads, offerwall, and native banners. Many companies are leveraging these platforms to promote their products and services. In-game advertisement is expected to grow to $15.95 billion by 2028 at a CAGR of 12.6%.,
- In-game purchase: Statista projects global in-game spending to grow beyond $74.4 by 2025, making it another popular strategy for monetizing video games. This method can help you grow money smoothly. The idea is to tempt your users to buy gaming assets like gold coins, power boosters, and extra lives.
- Subscription: Here is another popular way to monetize your game. Every Utility game development company uses this strategy where they urge gamers to pay a specific amount of money as a subscription to enjoy certain features.
- Freemium: With impressive game quality, freemium could be another excellent method to monetize your games. The concept involves serving your consumers with high-quality free games that have limited accessibility to new levels and advanced features and attract them to pay a certain amount of money for advanced features.
- Premium: This strategy involves selling the entire game to generate revenue. It’s a useful model for companies that have already established a good reputation for serving their customers.
- Merchandising and licensing: Beyond the traditional methods above, Unity game developers can use merchandise sales and licensing agreements to generate revenue. They can engage apparel, accessories, and collectibles sellers to collaborate in sales.
- Community engagement and support: You can also engage with your gaming community and offer premium support services. Unity has tools for creating and managing great player communities – a good place to start making some money.
With these monetization models, you can grow your money and benefit from your development energy. You can hire Unity developers to improve your earnings, especially when you are new to the industry.
Strategies for Video Game Monetization Success
Understanding monetization methods like Unity Ads is simple, but monetization calls for an effective strategy. It’s crucial to know the method you choose will generate revenue. In the strategy we will share here, we focus on implementing Unity Ads.
Understand how monetization works
Every time a game requests an ad, Unity Ads presents an open auction for advertisers who will bid on how impressive you are. The highest bidder will offer an ad. You can have advertisers bid on different impression types to give you more revenue sources. The main types include Ad start, completed view, click, and install where your effective cost per 1000 impressions (eCPM) will represent your overall blended revenue.
Rewarded ads offer in-game rewards for players when they watch ads. If done right, the reward that comes with voluntary ads can be the most effective marketing method. You must consider your game design carefully when creating this method.
Letting the player choose
Now that you understand how your method works, implementation is crucial. You should let players opt-in to watch the ads, allowing them to choose between skipping and receiving the reward. This is because players are more likely to show interest when they voluntarily watch the ad.
Choose the right incentive
You need to encourage players to voluntarily watch an ad, something that requires a very compelling incentive. Consider rewards like in-game currency, power-ups, additional lives, and consumer items.
Proper placement is crucial
Identifying the right reward is not enough; you must know where to place it. Consider the game’s stress points, which might be a great opportunity for injecting resources. Placement strategies include special shops, augmenting retention mechanisms, competitive edges, and double-ups.
Combine ad rewards with in-app purchases
Every successful game development company understands the power of in-app purchases. You can complement them with rewarded ads to improve the conversation rate. The reward ads generate interest in in-app purchases.
Conclusion
Monetizing your Unity 3D game can be tricky. But with the right tools and knowledge, you can get the best results from your efforts. It’s crucial to remember that when ad rewards should complement in-app purchases and not compete with them you will lose sight of your game’s economy.
Leverage things like ad filters and preservation of user experience. Create your adverts to fit your game profile so they don’t disrupt user experience. Follow these tips and you will enjoy more revenue from your games.
