SaaS development Overview: 2024 Guide

The SaaS development process starts with knowing how much it will cost for overall development. This article will review these intricate but necessary aspects of the business so that you can make relevant financial and strategic decisions. We will cover how much it usually costs to create a SaaS application and walk you through different pricing strategies that can help you achieve double wins in the market.

SaaS Development Costs

SaaS development costs range from $60,000 to $150,000+, according to Acropolium. There are plenty of factors to consider here, like the level of application complexity, the adopted tech stack, and the offshore location of a development team.

For instance, in-house development in Western countries is rather costly because the hourly rates range from $70 to $149. Outsourcing to Eastern Europe might be less expensive, and the hourly rates here range from $25 to $99​​. Acropolium is a Czech company that develops various IT products. Every option comes with its changing factors, including control, communication, and quality, which require those making subtle decisions.

The discovery stage amounts to between $2,000 and $5,000. Back-end development may require a budget ranging from $18,000 to $60,000. The app’s maintenance could range from $10,000 to $30,000 per annum, and infrastructure costs may be huge, depending on the SaaS platform’s complexity and usage.

Breakdown of IT Pricing in SaaS development

The management of the IT pricing in the SaaS model is equally important, just like the development costs. The pricing strategy IT selects can be the basis of the product’s market acceptance or profitability. The pricing models for SaaS broadly vary in terms of how differently they reflect the business goals and customer expectations. Common models include:

  • Subscription-Based Pricing: The additional service cost, including fundamental functions, could be $10 per month. Meanwhile, sophisticated features like analytics and extra storage would be bundled into a monthly premium package priced at $50.
  • Usage-Based Pricing: This model charges users by their usage levels, attracting people who prefer to pay for usage exactly rather than a flat rate.
  • Freemium Model: A similar situation could be found here, in which the basic features of a SaaS product are free to use, while the most advanced features are priced differently. The free trial model may help a trading platform acquire new users, but moving them from non-paying to paying ones may become an issue.

The intricacies of each pricing strategy and its implications for customer adoption and retention require businesses to take a careful and thorough approach when making strategic decisions regarding product pricing. Also, as a premium model can bring more users to the platform quickly, the chances of low conversion to premium plans can be associated with it if the added value of the premium offerings is not significant. However, a subscription plan means being familiar with the competitive prices in the market and making sure that the prices are reasonable compared to the variety of features, affordability, and profitability.

Strategies for Managing SaaS Development Costs

Strategic decisions affecting the initial and recurring expenses in SaaS development are to be made very carefully, as these are the most crucial cost determinants. Utilizing Agile development methodologies reduces the project expenses for costly project revisions in the late project stage by facilitating step-by-step progress and adaptation. This approach is constant in terms of development & feedback, thus ensuring the product’s evolution aligns with users’ needs while sparing resources from being used for unnecessary features.

However, a strategic plan should include developing a minimum viable product (MVP) as a top priority. This strategy emphasizes launching a product with a small set of key features to meet the customers’ needs and get market feedback simultaneously. An MVP approach gives downcasts at the initial stage and creates a testing ground for the product’s real market fit. Afterward, the product can be reconstructed based on real user data instead of assumptions.

Outsourcing still stands out as a strong candidate for bringing down creation expenses. Companies can thus benefit from low costs already through global talent pools without reducing the quality of service. Not only that, but this approach implies both financial flexibility and speed of development because it gives access to a wider group of competence and technologies.

Pricing strategy for SaaS development

Selecting a SaaS product’s pricing strategy is more critical than cost recovery; the aim is to create value that customers can afford and are willing to pay for. Market research, however, is crucial in this case. Knowledge about the competitive market and customer tastes will be useful in defining the company’s product features in conjunction with its prices. This knowledge lets them determine what customers treasure most and how much they are ready to pay for these features.

Targeting the selected market segments and having customized pricing will cater to the different needs of the customers. The same product may be required to fulfill different segments’ diverse needs and value expectations, and the pricing can be adjusted to reflect the differences. A focused approach to a broad range of customers allows businesses to capture a larger market while delivering just the right product features that customers would be happy to acquire and use.


By using smart cost management techniques like Agile development and MVP focus and smartly navigating the IT price market with well-informed strategies, companies will achieve financial efficiency as well as increased market fit and competitiveness of their products. In fact, success in SaaS comes from balancing innovation, efficiency, and customer value.

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