What’s worse can you do than not doing SEO for your SaaS website? Do it the wrong way and think it will work.
A big, very big mistake a lot of SaaS companies make and get stuck. They publish blogs, throw in a few keywords, maybe even land on the first page.
But still no conversion and rankings drop after some time.
The reason is the wrong direction. Let’s fix that.
In this blog, we will talk about some common SaaS SEO mistakes that smart companies still make, and what you can do instead.
Ignoring the product-led content structure
Too many SaaS blogs look like lifestyle magazines.
You scroll and scroll through tips, tools, and vague how-tos. But the product? It’s hiding somewhere at the bottom. Or missing entirely.
SaaS SEO is not only focused on ranking but also on conversion. How many readers are turning into users. That’s where product-led content shines. It doesn’t just talk about problems. It shows how your product solves them.
It weaves the solution into the story naturally, without forced CTAs or generic feature dumps.
A good SaaS SEO agency knows this structure inside out. They build content around the user journey, not just the keyword.
Targeting high-volume keywords without context
Those tempting keywords with 10k+ search volume? They’re often useless for SaaS.
Let’s say you sell a project management tool. Ranking for “how to be more productive” might bring in traffic. But will it bring signups?
Probably not.
Because someone looking to “be more productive” might want a habit tracker. Or a morning routine. Or a TED Talk. They’re not ready to buy software.
Context matters more than volume. A good keyword with business intent can bring better leads even if it only gets 300 searches.
Underestimating bottom-of-funnel SEO
Most SaaS blogs are top-heavy. They write endless guides and listicles for beginners. That’s fine. But it won’t move your MRR.
Bottom-of-funnel pages are where conversions happen. Pages like:
- Product comparisons
- “X alternative” searches
- Integration-specific content
- Case studies
The users are not browsing anymore, they’re about to decide now. And if you’re not showing up here, you’re letting someone else close the deal.
Not building pages around use cases
Let’s say you offer a time tracking tool.
Your homepage talks about features like timers, dashboards, reports. All useful. But what if someone’s looking for “time tracking for freelancers”?
They won’t find you. Not unless you’ve built a page for that.
Use case pages are gold. They’re specific, helpful, and action-ready. They catch users right when they’re searching for solutions.
Publishing without a content update workflow
Over time, stats change, screenshots go outdated, your product evolves. And you blog? It’s still stuck in 2021.
It is not a quality issue. It is an SEO problem.
Search engines watch for freshness. Outdated content slowly loses rankings. But worst of all, the user loses trust.
That’s why the best SEO teams build in a refresh system. Every few months, they run audits, check rankings, update facts, rewrite intros, and fix dead links.
Overlooking scalable internal linking
Here’s what happens in most SaaS sites:
- Blog post goes live
- One internal link gets added (maybe)
- And that’s it
The rest of the site? A maze.
Internal links are SEO glue. They pass authority. Help users navigate. And keep traffic on your site longer. But if you don’t plan for it early, you’ll end up with dozens of disconnected pages.
What works better? A rule-based linking system. One that connects feature pages to use-case pages. Blog posts to bottom-funnel pages. Automatically.
Not customizing SEO for multi-product SaaS
When your product suite grows, your SEO should too.
Many SaaS companies try to push all products under one generic strategy. Same keywords. Same landing page style. Same blog.
That’s a mistake.
Different products solve different problems, have different users, and have different use cases, which means they need their own keyword maps and content funnels.
Your SEO team should know how to split the strategy by product, persona, or marketing without harming your domain authority.
Ignoring structured data for feature visibility
Most SaaS websites don’t use schema markup beyond the basics. Which means they’re invisible in rich results.
With the correct structured data, you can show pricing, reviews, integrations, and more directly in search results. That boosts clicks. And trust.
There’s a schema for software apps, too. But many skip it because it’s technical. Or they don’t know it exists.
Summary
SaaS SEO is a bit different than normal SEO. Besides ranking, it also focuses on conversion and growth.
That means fewer generic blogs, and more intent-driven pages. Fewer vanity metrics,and more product-qualified leads.
If you’re making any of the above mistakes, fix the system as soon as possible.
