It’s very hard to find good B2B leads for marketing and sales reps nowadays. An organised list of prospects is extremely useful for any outreach campaign. Traditional compilation of such a list is, unfortunately, a laborious and time-consuming assignment—and the information is often incomplete or inaccurate.
It is very possible to have carved, thorough prospect lists that are ready to use in no time thanks to automation tools such as data enrichment APIs and email finding tools. In this post, I will show you how to build a list from the bottom up with some of the latest resources available.
Why A Good Prospecting List is Key
Before we get into how we should talk about why. Why a Strong B2B Prospecting List Is Important A well-built B2B prospecting list allows you to:
Find and connect with the right person.
Optimise deliverability of your emails.
Customise your approach for better results.
Remove the leads that are a waste of time.
Increasing the chance to convert potentials into payers.
Knowing these objectives also should help clarify the best strategies to grow your list.
Step 1: ICP—Define Who Your Ideal Customer Is
You should strive to figure out which individuals and companies would most likely benefit from what your product or service has to offer. This includes:
Vertical (e.g., SaaS, healthcare, e-commerce, etc.)
Number of Employees and Revenue by Company Size
Positions (e.g., HR Director, CTO, Marketing Manager)
Geographical (if you’ve got a particular place/target countries) And if you have any issues with the website, please send your requirement list for products. HEY, SEND YOUR ATTACHED FILE ALSO.
“To have an ICP is to have focus.” It means the difference between zeroing in on your target audience and not wasting time on leads that are unqualified.
Search for leads with LinkedIn Sales Navigator. Now that you’ve got them all added, simply follow these next steps!!
You can source B2B leads with LinkedIn Sales Navigator. Here is how to use it:
Go to the advanced search page
Establishing ICP-friendly filters
Find & Fetch leads or companies
You may use browser plugins or scraping tools to directly export the list.
Sales Navigator is a great start… but won’t give you phone numbers or emails. This is where growth tools come in handy.
Step 3: Employ an email finder to include necessary contact details.
You’ve named the people and places you want these people and businesses to be clicking or calling. Email address finders run through your head.
These tools are capable of:
Confirming already existing emails Manufacturers and websites checking *sometimes are fine with mobile contacts useful for business parties
Some of the popular ones are Surfe, Hunter.io, and Voila Norbert. Just forward your lists to them and see them scroll through them looking for find match emails.
Step 4: Add Another Item to the List
Discovering email addresses is just the start. So now, you should call a data enrichment API to improve your list. These APIs can help fill in a growing list of needs that include:
Job title * Company website * LinkedIn profile URL * Social media handles * Industry and revenue * Company size and location
You’ll be better armed for more personalised outreach and have a cleaner CRM with data enrichment API up your sleeve.
Step 5: Sorting and Cleaning of Data
The lead list is getting fantastic. Okay, now we want to dry up your output a bit so that you are back to our final list.
Eliminate duplicates. * Clean up formatting. * Tag as working or outdated. * Filter by region, title, or industry.
By having a focused, filtered list, marketers can be more targeted, and the more targeted that you want to be, the more responsive a list will be—brilliant!
Step 6: Add to Your CRM or Outreach Platform
Finally, you can import your prospecting list to your email outreach tool, Lemlist, Mailshake, or Instantly.ai. You can also post it to your CRM HubSpot, Salesforce, or Pipedrive.
Here are a few more things you don’t want to miss including in your contact records:
Full name
Email address
Phone number
Company name
Job title
LinkedIn profile (if applicable)
Your campaign is about to fire up.
Chatworthy tidbits from the article (natural in tone, of course!)
For instance, as you are in need of verified contact information to create contact lists, tools such as an email finder are of great value. Combine that with a powerful data enrichment API, and your lead database is even more correct and fortified. The B2B prospecting method that’s based on data-rich insights is taking the difficulty out of making companies adapt to you.
The End
Building a list of B2B leads doesn’t have to be a drag. Even a blank list can be taken, with the help of a few smart tools, and turned into a rich, segmented, and optimised list ready to go. Know more about your audience, and generate leads on LinkedIn: enrich the data and initiate outreach with confidence.
With the proper approach and the use of automation, you’ll be able to secure more leads and close deals in no time.
