Over the past few years, Shopify has quickly transformed from a basic online store builder to a robust e-commerce platform for businesses around the world. With more tools, apps, and features coming out every year, it is easier than ever to set up a store, but standing out has become increasingly harder.
In 2025, Shopify store owners will face a new set of challenges. It’s not only about having a nice-looking store anymore. The struggle now is attracting the right customers while simultaneously encouraging them to spend more (average order value) and still maintaining a healthy profit margin.
To assist you with that, this blog will take you through the 3 most effective shopify store tips that can help you increase your sales on Shopify in 2025. The Shopify growth strategy
Is simple, actionable, and built to help you achieve results in today’s competitive market.
3 Best Strategies to Drive More Shopify Sales in 2025
Here are the 3 most effective strategies you can take to boost your Shopify store sales in 2025:
- Implement a Flexible Pricing Strategy
- Boost Average Order Value with Product Bundling
- Unlock High-Intent Buyers with Quote Requests
Let’s dig into each strategy and how it can help you grow your store.
1. Implement Flexible Pricing Strategy
Pricing can be the reason you make a sale. That’s why using a flexible pricing strategy is an excellent idea for any online store. Flexible pricing allows you to apply price levels based on specific situations, customer types, or buying behaviors instead of making the same price available to everyone.
What is Flexible Pricing?
Flexible pricing refers to different customers (or different circumstances) that lead to different prices. Instead of a single price for every customer, flexible pricing means you can change your price based on things like order quantity, customer type, time, and more. These Shopify website tips are designed to help you attract more customers, keep loyal customers happy, and increase overall sales.
How Personalized Pricing Can Drive More Conversions
When given choices in pricing that match specific needs or buying patterns, customers are more inclined to order. For instance, when you offer a bulk discount to a frequent buyer or give a loyal customer a special rate, they can feel the value you’ve provided. Personalized pricing creates trust, encourages repeat purchases, potentially increases conversion, and permanently creates loyalty.
Types of Flexible Pricing Strategies That Work
Following are mentioned few flexible pricing strategies you can start using:
- Bulk Discounts
Promote shoppers to purchase more by offering discounts for larger order quantities through a Shopify bulk discount action, such as:
- Buy 3 or more and save 10%
- Buy 10+ items and save 20%.
This will not only lift average order value but it will also help you move inventory quicker.
- Customer-Specific Pricing
Provide special pricing to different customer groups, such as:
- Wholesale purchasers
- Returning Customers
- VIP members
By offering them exclusive sales, you not only make them feel special but also encourage them to stay with you.
- Time-Limited or Conditional Discounts
Invoke urgency by putting a time limit or conditions for the discount. For example:
- 15% off for the next 24 hours
- Free shipping if you order before midnight
- 20% off for first-time purchasers
These discounts encourage people to make decisions faster and can propel and increase conversions.
2. Boost Average Order Value with Product Bundling
As advertising costs increase, it is becoming more expensive to acquire a new customer. This is exactly why Average Order Value (AOV) has become the primary metric that online stores are focusing on. The greater the AOV, the more money you make per customer without incurring advertising costs.
How Product Bundling Encourages Customers to Buy More
Product bundling involves presenting two or more complementary products as a package, discounted as compared to buying the items separately. This is a great way to increase the order total because the customer believes they are getting a better deal. Instead of just shampoo, they might buy a shampoo + conditioner bundle for a better deal.
Benefits Of Product Bundling
Here are the reasons bundles are a win-win:
- Customers perceive bundles to be a better value than purchasing each item separately.
- By pairing slower-moving products with popular products, you can get those slower-moving products to move faster.
- You don’t need to actually push bundles to encourage customers to buy more than they originally intended; it happens naturally.
Types of Product Bundles That Work
Using the Shopify bundle builder you can easily create these offers. Following are three proven strategies you can try in your Shopify store:
- Pre-Built Bundles: Set ready-to-buy bundles, like a “Morning Skincare Kit” or “Back-to-School Pack” for easy, no-brainer purchasing.
- Mix-and-Match Bundles: Allowing customers to pick their bundle, for example, 3 candles for $25, makes for a fun, customized experience.
- Quantity-Based Bundles: Offering deals like “Buy 2, Get 1 Free” will encourage your shopper to purchase more. These are great for products that will be used repeatedly or given as a gift.
3. Unlock High-Intent Buyers with Quote Requests
Not every customer is ready to hit “Add to Cart” right away, especially with high-ticket, bulk, or custom products, and that’s where the quoting model comes into play. It lets you connect with serious buyers who are already interested and just want to first have a conversation about pricing or details.
What is the Quoting Model?
The quoting model gives customers the option to ask for a personalized price or offer for a product rather than immediately purchasing it. They fill out a form outlining their requirements (quantity, customizations, delivery time, etc.), and you will get back to the customer with a quote.
This model works great for bulk orders, custom orders, or B2B transactions.
How the Quoting Model Builds Trust
When customers have the option to request a quote, it shows flexibility, it shows willingness to engage in conversation, and it builds trust due to:
- Customers feel like they are being heard.
- They see your brand as approachable and professional.
- It relieves any fears of overpaying.
There is an increased likelihood of buyers reaching out, having a conversation, and purchasing instead of walking away.
Benefits of Offering a Request a Quote Option on Shopify
Putting the Shopify request a quote functionality on your store can be greatly beneficial:
- High-intent shoppers who would skip the traditional checkout can now reach out
- Let them explain what they want, and you can provide the best price to them
- Wholesale buyers often expect pricing quotes with the ability to negotiate
- Even if they don’t convert immediately, you now have their contact information for follow-up
- Custom quotes represent a more in-depth customer experience, which in turn can be converted to trust and loyalty
By adding quote request functionality, you provide a low-friction approach for high-value customers to engage and purchase on their terms, which can help unlock higher conversions without hard-selling.
How to Combine these strategies effectively for your Shopify store?
Flexible pricing, product bundling, and quote requests can help you create a more personalized and attractive shopping experience. These strategies will not only attract a wider variety of customers but also increase your average order value and total revenue.
- Flexible Pricing: Use flexible pricing options (discounts, tiered pricing or seasonal promotions) helps in attracting different types of customers and improving conversions.
- Product Bundling: Create product bundles that consist of related products, which encourages people to buy more related products and increases your average order value.
- Quote Requests: Allow quote requests for custom projects or bulk orders, which will provide a custom pricing solution that appeals to high-value customers and support the growth of sales.
Imagine; if you are running a Shopify Store and sell custom t-shirts, you could develop flexible pricing with bulk discounts (flexible pricing), build a bundle with a t-shirt, cap and tote bag (product bundling), and offer quote requests for custom designs or bulk ordering (quote requests). All of these options create a range to appeal to different types of customers, increase your average order value and enhance overall sales.
Conclusion
In 2025, Shopify store owners can stand out by implementing flexible pricing, bundling products, and offering quote requests. These strategies help attract different customers, increase sales, and improve the shopping experience, leading to better customer retention and higher profits.
